The Backstreet Boys Were on 'The Bachelor' to Surprise Contestants
Mishal Omar — January 26, 2017 — Pop Culture
The Backstreet Boys recently appeared on an episode in Season 21 of the highly popular reality television show 'The Bachelor' in order to surprise the contestants who are vying to win the bachelor's heart. The intriguing appearance was born out of a unique partnership between the is sure to benefit both parties, given that many BSB fans are of Bachelor-watching age, and the group is currently preparing for a short residency in Las Vegas.
The boy band appeared relatively early on in the season, showing up at The Bachelor mansion to surprise the contestants -- many of whom are young enough to have followed the band in the 90s. In the episode, the Backstreet Boys trained some of the contestants and the bachelor to dance to a specific song. The contestants later appeared on stage with the band to perform the dance, and a winner was chosen by the Backstreet Boys to have some special alone time with the Bachelor himself.
For most people in their 20's, the Backstreet Boys were once a well-known and revered pop group from their childhoods. By partnering with The Bachelor, both the band and the show are able to crossover these two demographics and inspire some reminiscing about the 90s.
The boy band appeared relatively early on in the season, showing up at The Bachelor mansion to surprise the contestants -- many of whom are young enough to have followed the band in the 90s. In the episode, the Backstreet Boys trained some of the contestants and the bachelor to dance to a specific song. The contestants later appeared on stage with the band to perform the dance, and a winner was chosen by the Backstreet Boys to have some special alone time with the Bachelor himself.
For most people in their 20's, the Backstreet Boys were once a well-known and revered pop group from their childhoods. By partnering with The Bachelor, both the band and the show are able to crossover these two demographics and inspire some reminiscing about the 90s.
Trend Themes
1. Reality Tv-celebrity Collaborations - The Backstreet Boys' appearance on 'The Bachelor' highlights the trend of reality TV-celebrity partnerships.
2. Nostalgia Marketing - The partnership between the Backstreet Boys and 'The Bachelor' taps into the trend of leveraging nostalgia for marketing purposes.
3. Cross-generational Entertainment - The joint episode of 'The Bachelor' and the Backstreet Boys demonstrates the trend of creating entertainment that appeals to multiple generations.
Industry Implications
1. Entertainment - The entertainment industry can explore disruptive innovation opportunities by fostering collaborations between reality TV shows and celebrities in order to attract larger audiences.
2. Marketing and Advertising - Nostalgia marketing can be effectively used by marketers to connect with consumers and evoke positive emotions towards their brands.
3. Media and Broadcasting - The media industry can capitalize on cross-generational entertainment by creating content that appeals to different age groups, expanding their reach and viewership.
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