Japanese leather goods company Isaburo utilizes bygone craftsmanship in their modern designs, and their City123 Rucksack is a perfect example of this harmony. The bags are made from exotic leather and are hand-stitched together atop a PVC shell.
Isaburo’s bags are completely made to the customer’s specifications--for this reason, a personalized City123 Rucksack will take about a month to make. They’re easily used as a carryall, messenger back, traditional backpack, or modern briefcase.
Implications - Consumers in modern society are constantly on the go. Products that promote efficiency appeal to those who want to complete their responsibilities in a timely manner. Companies could generate more revenue if they focus on this type of design in all their items.