BACK-TEK therapy is unlike any other heat therapy that currently exists on the market. The device -- which uses infrared heat to soothe sore muscles and tendons -- goes ten times deeper than heating pads. The reason it is able to penetrate so deep is a result of its long wavelength.
BACK-TEK therapy is an ingenious piece of tech that can help everyone from senior citizens to athletes. This heat system is an ingenious concept.
Implications - Consumers are eager for a new batch of technological innovation that will make their lives more efficient and frictionless. BACK-TEK taps into this desire and offers a product that has appeal across a wide range of demographics as it solves a universal problem. Recognizing an issue that does not plague only one specific behavioral tribe and solving it is sure to reap benefits.