These Mercedes-Benz ads from Miami Ad School Europe have just won the student category at the Andy Awards 2009.
The creative ads use a copy that reads â€œActs when you are distracted,â€ with images of things that would distract the driver. These include girls, sports and shoes.
By winning this award, art director Armand Leitis and copywriter Christian Bunnemann have also scored themselves the Glenn C. Smith Scholarship. Congratulations to the young students!
Implications - This ad appeals to consumers living in a world where they are being constantly bombarded with images. The branding has embraced how the industry has shifted to instant gratification. The targeted audience of this campaign will be both shocked by the honesty and intrigued by it, better influencing the time spent looking and absorbing the advertisement.
Award-Winning Driver Distraction Ads
More Stats +/-
Female Stunt Drivers
Micro Athletes As Tracks
Canine Smartphone Communicators
Simple Push Notification Services
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.