Auto-lacing is soon to move from a notion of the future to concept of the present thanks to sportswear brand PUMA and the creation of the AUTODISC. The device creatively ties shoes with the press of the button bring seamless dressing and tech into the footwear scene.
The AUTODISC is incredibly futuristic in design with a patented Disc system that provides closure to a motor and cable mechanism that ties the shoe. The device is embedded into the ultra comfortable Ignite foam shoes allowing wearers to push a button to have their laces fastened. The shoes can be charged using a USB cable that reboots the motor for continual use.The inner workings of the device are entirely patented by Puma but we can most likely expect to see other popular athletic footwear brands following suit soon.
What's Driving This Trend
- Auto-lacing Technology
- The development of auto-lacing technology in footwear presents opportunities for seamless dressing and enhanced convenience.
- Patented Disc System
- The introduction of a patented Disc system for shoe closure opens up opportunities for innovative and secure fastening mechanisms in various industries.
- Usb-charging Footwear
- The integration of USB-charging capabilities into footwear offers opportunities for extended functionality and customization.
Who This Affects Most
- Athletic Footwear
- Auto-lacing technology can disrupt the athletic footwear industry by providing athletes and users with improved performance and convenience.
- Fashion and Apparel
- The use of the patented Disc system for fastening can revolutionize shoe closures in the fashion and apparel industry, leading to innovative designs and improved user experience.
- Cable and Connectivity
- The USB-charging feature in footwear creates opportunities for the cable and connectivity industry to develop specialized charging solutions and accessories.
