Entrepreneurial expert and celebrated author Seth Godin's newest novel 'What To Do When It's Your Turn (And It's Always Your Turn)' comes in an interactive magazine-style format to get readers excited about sharing and sparking change. To distribute the book, Godin takes the idea exchange model used on the Internet and cleverly applies it to the realm of print.
The entire launch of 'What To Do When It's Your Turn (And It's Always Your Turn)' is centered around a sharable design format. Readers are encouraged to pick up three or more copies to give away to friends, families and co-workers to use as the foundation to spark innovative change in their lives. Godin based this "horizontal" book distribution model off of the way ideas are shared over the Internet through blog posts and social media. Rather than having a publisher move vertically to target the reader, Godin is hoping that the readers can target other readers by sharing 'What To Do When It's Your Turn' amongst themselves. "The purpose," says Godin, "is to create a physical item that we can use to help make change."
It's your turn to start sharing. Pick up your copy of 'What To Do When It's Your Turn (And It's Always Your Turn)' HERE.
What Makes This Trend Stand Out
- Interactive Book Formats
- Opportunity for authors to create more engaging and sharable book formats that utilize interactive features.
- Horizontal Distribution Model
- Opportunity for businesses to explore horizontal distribution models that rely on readers/customers as distribution channels.
- Social-sharing Promotion
- Opportunity for businesses to incentivize social-sharing amongst customers/readers to increase brand reach and influence.
Sectors Adopting This
- Publishing
- Disruptive innovation opportunity for publishing industry to explore alternative book formats and distribution models.
- Marketing
- Opportunity for marketing industry to use social-sharing promotions to increase brand reach and engagement.
- Education
- Opportunity for education industry to explore interactive book formats to enhance student learning experiences and engagement.
