AURALEE Joins New Balance on a 2002R Sneaker Design Update
Tokyo-based fashion imprint AURALEE introduces its latest collaborative project done alongside New Balance that spotlights the 2002R sneaker model. The two have worked together in the past to spotlight other silhouettes including the 550 and the FuelCell Speedrift to name a few. This time around, the lifestyle footwear gets a new neutral palette that is led by a Yellow Beige hue.
In terms of the construction, it has suede for a soft touch at the quarter panels and the tongue section. There is a lighter touch of contrast that can be seen in a light beige hue making up mesh collars, the toe boxes, and the forefoot paneling details. This is then rounded out by an ivory-tonal piping and interior lining.
Image Credit: AURALEE
In terms of the construction, it has suede for a soft touch at the quarter panels and the tongue section. There is a lighter touch of contrast that can be seen in a light beige hue making up mesh collars, the toe boxes, and the forefoot paneling details. This is then rounded out by an ivory-tonal piping and interior lining.
Image Credit: AURALEE
Trend Themes
1. Clean Tonal Lifestyle Footwear - Opportunities for collaboration between fashion and footwear companies to create neutral palette designs for lifestyle footwear.
2. Collaborative Sneaker Design - Potential for designers to collaborate on new updates to classic sneaker models.
3. New Neutral Palette - Opportunities to innovate in color palettes for lifestyle footwear, featuring lighter, neutral colors.
Industry Implications
1. Fashion - Fashion industry companies can partner with footwear brands to create clean-tonal, lifestyle footwear designs.
2. Footwear - Opportunities for footwear industry companies to collaborate on creating updated designs for classic sneaker models.
3. Retail - Retailers can capitalize on the trend of clean-tonal lifestyle footwear by highlighting these designs and making them more accessible to consumers.
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