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Clever Competitor Bashing

 - Sep 22, 2007   Updated: Apr 21 2011
References: autoblog
This ad from Audi is really clever! At first, you're not sure what it's for. It almost appears to be an ad for four other car companies. What do you want a car? Design? Comfort? Safety? Sportiness? Apparently with Audi, you get all four! Check out the clip.

Implications - Commercials are a huge part of advertising that are viewed by millions of people on a daily basis. The featured commercial bashes its competitors, but does so in a smart manner that can be respected by consumers. When creating a commercial, the advertiser must figure out who they want to target the commercial towards because if there is no demographic specified it will be a lot harder to market.