Au Jour Le Jour took us back to our childhood days with their Spring/Summer 2015 collection, presented during Pitti Uomo. The printed menswear line was boyish and childlike thanks to an array of school bus, animal and underwater life patterns.
These textile prints reminded audience members of kids' pyjamas or infant bedding textiles that many owned while growing up. Exuding a carefree air, the collection defied expectation with eye-catching pieces that were a nod to childhood.
Patterned graphics and embroidered patch details were displayed in Au Jour Le Jour's wardrobe of patterned separates, casual shirting and shorts garments that set a youthful tone for summer.
Whether matching or clashing its vivid prints, the menswear line embodied an eccentric visual aesthetic with its pieces.
Key Themes Behind This Trend
- Childlike Printed Menswear
- There is an opportunity to disrupt the menswear industry by creating clothing that evokes a childlike sense of wonder through playful prints.
- Nostalgic Textile Prints
- Capitalizing on nostalgic textile patterns from childhood can create unique and eye-catching designs in the fashion industry.
- Youthful Summer Wardrobe
- Designing a line of youthful and vibrant separates and casual garments can disrupt the summer fashion market by appealing to a younger demographic.
Where This Applies
- Fashion
- Fashion designers can utilize childlike prints in their menswear collections to stand out and appeal to a wider range of customers.
- Textile
- The textile industry can explore innovative printing techniques and fabric designs that evoke nostalgia and resonate with consumers.
- Retail
- Retailers can take advantage of the trend towards playful and youthful summer fashion by stocking and promoting clothing lines that embody this aesthetic.
