H20-Friendly Adventure Cams

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ATC Mini Waterproof Camera Delivers High Definition in Small Sizes

— November 11, 2011 — Tech
Don’t let the size of the ATC Mini Waterproof Camera fool you because despite its petite dimensions, this is one of the most high-tech cams around.

At just 70 grams, the ATC Mini Waterproof Camera is lightest H20-friendly camera on the market. On the technical side, this is a pretty impressive device. Like many high-tech cameras, this can record HD videos at 720p with a lens that brings 110 degree field of view and it’s waterproof up to 20m when underwater. In terms of digital storage, this comes with a 32GB for up to 1.5 hours worth of video. The ATC can also be mounted on a helmet (with the provided helmet mount), surf boards and handle bars so that you can always film your adventure.

Trend Themes

  1. Waterproof Adventure Cameras — Opportunity for disruptive innovation in creating new, lightweight, and high-tech waterproof cameras for adventure enthusiasts.
  2. Helmets and Sports Gear Technology — Opportunity for disruptive innovation in integrating more wearable and mountable technology into helmets and sports gear for adventure activities.
  3. High Definition Recording Devices — Opportunity for disruptive innovation in creating smaller and more powerful recording devices with high definition capabilities.

Industry Implications

  1. Action Sports — A growing market for high-tech, durable, and waterproof camera and technology gear for adventure and action sports enthusiasts.
  2. Consumer Electronics — Opportunity for disruptive innovation in the consumer electronics industry in creating new and improved cameras and wearable technology for outdoor and adventure enthusiasts.
  3. Travel and Tourism — Opportunity for disruptive innovation in the travel and tourism industry in offering adventure and experience packages that integrate the latest technology gear for video and photo capture.
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