H20-Friendly Adventure Cams

ATC Mini Waterproof Camera Delivers High Definition in Small Sizes

Don’t let the size of the ATC Mini Waterproof Camera fool you because despite its petite dimensions, this is one of the most high-tech cams around.

At just 70 grams, the ATC Mini Waterproof Camera is lightest H20-friendly camera on the market. On the technical side, this is a pretty impressive device. Like many high-tech cameras, this can record HD videos at 720p with a lens that brings 110 degree field of view and it’s waterproof up to 20m when underwater. In terms of digital storage, this comes with a 32GB for up to 1.5 hours worth of video. The ATC can also be mounted on a helmet (with the provided helmet mount), surf boards and handle bars so that you can always film your adventure.

Waterproof Adventure Cameras
Opportunity for disruptive innovation in creating new, lightweight, and high-tech waterproof cameras for adventure enthusiasts.
Helmets and Sports Gear Technology
Opportunity for disruptive innovation in integrating more wearable and mountable technology into helmets and sports gear for adventure activities.
High Definition Recording Devices
Opportunity for disruptive innovation in creating smaller and more powerful recording devices with high definition capabilities.

Sectors Adopting This

Action Sports
A growing market for high-tech, durable, and waterproof camera and technology gear for adventure and action sports enthusiasts.
Consumer Electronics
Opportunity for disruptive innovation in the consumer electronics industry in creating new and improved cameras and wearable technology for outdoor and adventure enthusiasts.
Travel and Tourism
Opportunity for disruptive innovation in the travel and tourism industry in offering adventure and experience packages that integrate the latest technology gear for video and photo capture.
SCORE
3.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 66%
Freshness 8%

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