Asymmetric Branded Soled Sneakers

NEEDLES Introduces the New Asymmetric Ghillie Sneakers

Streetwear imprint NEEDLES introduces a new iteration of one of its most iconic sneaker models with the unveiling of the Asymmetric Ghillie design. The shoes are detailed with two tones throughout the upper, sectioning off down the middle in a blocked aesthetic.

The white shoes are made with crisp canvas materials with beige panels informed in suede at the lateral side of the shoe. It is held with a wide lacing system over the forefoot complete with the flat woven laces. The tongue is marked with the signature butterfly motif embroidered on the section. Additional emblems that nod to the brand can be found at the insole and the midsole heel tab. It all sits on top of a chunky white sole unit foundation and the black colorway follows the same design language.

Image Credit: HBX

Asymmetric Branded Soled Sneakers
Opportunity to introduce new variations of iconic sneaker models with unique branding and designs.
Blocked Aesthetic Upper Design
Potential for creating intricate designs and color combinations in shoe uppers for added brand recognition and differentiation.
Wide Lacing System
Possibility to experiment with different styles of lacing systems to create unique and functional designs.

Who This Affects Most

Fashion and Apparel
Opportunity for fashion brands to introduce new footwear designs and styles to appeal to trendy, fashion-conscious consumers.
Sporting Goods
Potential to create new and innovative athletic shoe designs with unique upper patterns and sole designs for athletes and active individuals.
Streetwear
Opportunity to create sneakers with unique branding, designs, and color combinations catered specifically to the streetwear market.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 9%
Freshness 11%

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