Assault-Averting Devices

Yasmine Mustafa Has Created an Assault Alarm to Help Keep Women Safe

After witnessing violence in her neighborhood, Yasmine Mustafa set about creating a new kind of assault alarm that would help to better protect women. While there are a number of safety tools already available to consumers, Mustafa wanted to come up with a better way to empower and protect women. Working with cofounder Anthony Gold, Mustafa launched a startup company called 'ROAR For Good.'

One of the latest innovations to come from ROAR is piece of wearable fashion that doubles as an assault alarm. If a woman senses imminent danger, she simply holds down a button on the device, which will active a flashing light and a loud alarm. The device is also connected to an accompanying smartphone app, which will then send a message to local authors and a number of pre-programmed contacts.

Unlike other self-defense tools that are dangerous and hard to use, the ROAR device can be deployed with ease during a tense moment. With its convenient wearable design, this high-tech assault alarm can help provide women with simple source of protection.

Wearable Safety Devices
The rise in wearable safety devices presents an opportunity for innovative solutions that prioritize ease of use and convenience.
Connected Personal Safety
The integration of personal safety devices with smartphone apps allows for real-time alerts and increased communication with authorities.
User Empowerment Technologies
The development of user-friendly technologies that empower individuals to enhance their personal safety is a growing trend.

Sectors Adopting This

Tech Accessories
The tech accessories industry has the potential to create innovative wearable safety devices that merge style and function.
Mobile App Development
The mobile app development industry can focus on creating user-friendly personal safety apps that integrate with wearable devices.
Personal Safety Products
The personal safety products industry can explore disruptive innovations that prioritize ease of use and integrate advanced features like real-time alerts.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 19%
Freshness 8%