Since the release of Megan Fox's video, many have been anticipating the advertisements for Armani SS11. Sure enough, not only did Fox deliver stunning pictures, she also leaves a pretty image that lingers in any viewer's head.
Shot by Mert & Marcus, the photographic duo captured Fox and tennis player Rafael Nadal in only denim, promoting the best in what Armani SS11 has to offer this season.
Implications - Consumers have become desensitized to modern advertisements as their abundance in society is overwhelming. The only advertisements consumers pay attention to now are those which boast risque and shocking content; these are memorable and spark discussion in society. Companies should consider incorporating these elements into their marketing campaigns to appeal to potential consumer groups.
Why This Trend Is Growing
- Shocking Advertisements
- Companies should consider incorporating risque and shocking content to appeal to potential consumer groups.
- Celebrity Endorsements
- Partnering with celebrities to promote a product or brand can increase attention and interest.
- Visual Marketing
- Visual imagery can have a lasting impact on consumers and increase brand recognition.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can benefit from incorporating celebrity endorsements and provocative imagery in their ad campaigns.
- Beauty Industry
- Beauty companies can use celebrity partnerships to showcase products and create buzz.
- Advertising Industry
- Advertising agencies can use the trend of gritty celebrity advertising to create memorable and effective campaigns for their clients.
