What is the trend of shocking advertisements?

Companies should consider incorporating risque and shocking content to appeal to potential consumer groups.

What is the trend of celebrity endorsements?

Partnering with celebrities to promote a product or brand can increase attention and interest.

What is the trend of visual marketing?

Visual imagery can have a lasting impact on consumers and increase brand recognition.

What are the implications for the fashion industry industry?

Fashion brands can benefit from incorporating celebrity endorsements and provocative imagery in their ad campaigns.

What are the implications for the beauty industry industry?

Beauty companies can use celebrity partnerships to showcase products and create buzz.

What are the implications for the advertising industry industry?

Advertising agencies can use the trend of gritty celebrity advertising to create memorable and effective campaigns for their clients.

Gritty Celebvertising : Armani SS11

Gritty Celebvertising

Restyled Cinematic Makeup Campaigns Image 1

Armani SS11 Showcases All of Megan Fox's Best Assets

Kamal Musharbash — February 17, 2011 — Fashion

References: mertandmarcus & armanijeans

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Since the release of Megan Fox's video, many have been anticipating the advertisements for Armani SS11. Sure enough, not only did Fox deliver stunning pictures, she also leaves a pretty image that lingers in any viewer's head.

Shot by Mert & Marcus, the photographic duo captured Fox and tennis player Rafael Nadal in only denim, promoting the best in what Armani SS11 has to offer this season.

Implications - Consumers have become desensitized to modern advertisements as their abundance in society is overwhelming. The only advertisements consumers pay attention to now are those which boast risque and shocking content; these are memorable and spark discussion in society. Companies should consider incorporating these elements into their marketing campaigns to appeal to potential consumer groups.

Trend Themes

Shocking Advertisements — Companies should consider incorporating risque and shocking content to appeal to potential consumer groups.
Celebrity Endorsements — Partnering with celebrities to promote a product or brand can increase attention and interest.
Visual Marketing — Visual imagery can have a lasting impact on consumers and increase brand recognition.

Industry Implications

Fashion Industry — Fashion brands can benefit from incorporating celebrity endorsements and provocative imagery in their ad campaigns.
Beauty Industry — Beauty companies can use celebrity partnerships to showcase products and create buzz.
Advertising Industry — Advertising agencies can use the trend of gritty celebrity advertising to create memorable and effective campaigns for their clients.

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