Multinational tech mogul Apple is ringing in the Chinese New Year with the release of a brand new Apple Watch Sport model. The California-based company has taken its cheaper version of the Apple Watch and given it a tribute-paying makeover.
These new and exclusive devices will be available until February 22nd, 2016. The new and celebratory Apple Watch Sport model comes with all the same specifications as the existing models, however, the recognizable silhouette has been changed to feature a gold aluminum case and red sport band. The new models are available in the consumer's choice of 38 mm and 42 mm, with the bigger model being retailed for 80 more dollars.
Though produced by the American brand, these new models will only be retailed in China, Hong Kong, Malaysia, Singapore and Taiwan.
Why This Trend Is Growing
- Exclusive Apple Watch Sport
- The release of an exclusive Apple Watch Sport model to celebrate Chinese New Year offers a disruptive innovation opportunity for luxury tech accessories.
- Tribute-paying Makeover
- Giving the Apple Watch Sport a tribute-paying makeover with a gold aluminum case and red sport band presents a disruptive innovation opportunity for incorporating cultural elements into technology products.
- Limited Edition Tech Products
- The availability of limited edition Apple Watch Sport models only in certain regions offers a disruptive innovation opportunity for creating exclusivity and driving consumer demand.
Industries Being Reshaped
- Consumer Electronics
- The release of exclusive Apple Watch models presents a disruptive innovation opportunity in the consumer electronics industry.
- Luxury Goods
- The tribute-paying makeover of the Apple Watch Sport opens up a disruptive innovation opportunity in the luxury goods industry by combining technology and high-end design.
- Wearable Technology
- The limited edition release of the Apple Watch Sport models in specific regions creates a disruptive innovation opportunity in the wearable technology industry by generating buzz and exclusivity.
