Scratch-Resistant Luxe Watches

Minus-8's New Anza Field Watch Has a Utilitarian and Durable Design

San Francisco-based luxury accessory company Minus-8 created the new Anza Field Watch -- a modern twist on the brand's classic design.

With a machined aesthetic, the watch has a West Coast inspiration, making it technical and stylish while mixing a durable and utilitarian design. Featuring a 38mm pinless stainless steel case, the watch is scratch-resistant with an added sapphire crystal to add a pop of sophistication.This versatile watch is also water-resistant for depths of 10 to 100 meters deep making it perfect for any occasion.

The new Anza Field Watch by Minus-8h is available online now for $228, with two band options: a woven nylon band or an Italian Suede band in black or desert sand, to suit any occasion.

Scratch-resistant Luxe Watches
Luxury brands can explore producing durable watches with scratch-resistant features and add high-end details that elevate the product.
Technical-style Aesthetic
Designers can mix a utilitarian and durable design with a technical-style aesthetic to create modern watches suitable for everyday occasions.
Versatile and Waterproof Watches
Accessories companies can create watches that are not only versatile for different occasions, but also waterproof for added convenience and functionality.

Industries Being Reshaped

Luxury Watches
Luxury watch brands can incorporate features of durability and scratch-resistance to their designs, catering to consumers who want practical and high-quality watches.
Fashion Accessories
Fashion accessories companies can invest in the production of versatile watches that are both stylish and functional, appealing to consumers who prioritize practicality and aesthetics.
Outdoor and Adventure Gear
Companies specializing in outdoor and adventure gear can produce watches with scratch-resistant and waterproof features to appeal to the needs of customers who prioritize durability and functionality in their accessories.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 29%
Freshness 8%