Three 39 meter-tall Antarctic wind turbines that can handle wind gusts of up to 200 kilometers per hour are generating energy. The largest power generation wind farm in Antarctica is situated on Crater Hill between the McMurdo Station and Scott Base.
The United States and New Zealand partnered on the wind turbine project in order to produce renewable energy and reduce the dependence upon the half-million liters of diesel fuel they consume annually.
Implications - In today's eco-conscious society, consumers are constantly on the lookout for new ways to increase the degree to which they are living a green lifestyle. Businesses that work to offer a wide range of services in environmentally friendly ways are likely to appeal to these consumers.
Why This Trend Is Growing
- Renewable Energy
- Disruptive innovation opportunity: Developing advanced wind turbine technology to harness renewable energy in extreme conditions.
- Eco-conscious Living
- Disruptive innovation opportunity: Creating innovative products and services to support consumers in living a green lifestyle.
- Sustainable Solutions
- Disruptive innovation opportunity: Designing and implementing sustainable energy solutions in remote locations.
Industries Being Reshaped
- Renewable Energy
- Disruptive innovation opportunity: Developing renewable energy technologies for use in extreme environments, such as Antarctica.
- Eco-friendly Services
- Disruptive innovation opportunity: Providing a wide range of environmentally friendly services that cater to the growing demand for sustainability.
- Off-grid Power Generation
- Disruptive innovation opportunity: Developing power generation solutions for remote and off-grid locations using renewable energy sources.
