The models in the AnOther Magazine ‘Shopgirl’ series are amongst the best. Although they may not be high-profile celebrities, these women are inventive because they are average citizens with killer style.
The compilation of girls in the AnOther Magazine ‘Shopgirl’ series are retail workers. These women spend day in and day out with clothing; folding, fetching, assisting and selling it.
The AnOther Magazine ‘Shopgirl’ series aims to give credit where it is most due. These women manage to look stunning and original for photographer Gareth McConnell without the help of a celebrity stylist.
Key Themes Behind This Trend
- Shopgirl Style
- Opportunity for fashion retailers to showcase the style and fashion sense of their employees, positioning them as style icons.
- Celebrating Everyday Fashion
- Growing trend of highlighting the fashion choices and personal style of everyday individuals, promoting inclusivity and diversity in the fashion industry.
- Employee Brand Ambassadors
- Rise of employees as brand ambassadors, leveraging their personal style and influence to promote and enhance the image of their employers.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage the Shopgirl Style trend by featuring their own employees in marketing campaigns to showcase their products and individual style.
- Fashion Photography
- Fashion photographers can tap into the trend of celebrating everyday fashion by capturing unique and authentic personal style in their editorials and campaigns.
- Corporate Branding
- Companies can utilize employee brand ambassadors to humanize their brand and connect with consumers on a more personal and relatable level.
