The Ann Taylor Fall 2010 collection was inspired by Ernest Hemingway's 'A Moveable Feast,' and I couldn't think of a better celebrity to star in its accompanying ad campaign. Forever cool and classic, Naomi Watts brings an undeniable sophistication to the line.
Photographed by Peter Lindbergh, the Ann Taylor Fall 2010 campaign focuses on casual glamour, something every woman should learn to achieve. According to the brand, the collection mixes "European sophistication with timeless American style," and I can't imagine any woman not wanting to embody that essence.
What's Driving This Trend
- Hemingway-inspired Fashion
- Opportunities for fashion companies to draw inspiration from literature classics and infuse them with a modern twist.
- Casual Glamour
- Innovative fashion designers can create clothing that blends relaxation and style to usher in a new era of sophisticated yet comfortable dressing.
- Timeless American Style
- Opportunities to incorporate classical Americana into modern fashion to create a chic yet nostalgic look.
Who This Affects Most
- Fashion Industry
- Industry players can create new sub-genres of fashion by drawing inspiration from the vibrant world of literature.
- Retail Industry
- Retailers can offer customers a distinctly modern, yet relaxed shopping experience that caters to the chic and stylish.
- Entertainment Industry
- Movie and television producers can create fashion-themed shows and movies based on characters from classic literature to meet the growing demand for unique, sophisticated fashion.
