Spooky Cider Campaigns

Angry Orchard Cinnful Returns Just in Time for Halloween

As we rapidly approach the fall season, Angry Orchard is helping fans get into the "spooky" spirit with the return of its beloved Angry Orchard Cinnful Apple Cider. The returning beverage, which combines Angry Orchard's "traditional juicy apple flavor with a SINFUL twist - bold cinnamon notes for a spicy-sweet kick," will be a part of the brand's newly launched Fall Haul variety pack.

The Angry Cider Fall Haul variety pack will also include cult-favorites like the new Peach Mango and Strawberry ciders as well as the brand's staple Crisp Apple cider. The Halloween-themed new pack will be available nationwide starting at $15.99 with prices varying by market from now through the end of the year.

Spooky Cider Campaigns
Angry Orchard Cinnful returns just in time for Halloween
Fall Haul Variety Packs
Angry Orchard launches a new Fall Haul variety pack featuring Halloween-themed ciders.
Bold Flavored Ciders
Angry Orchard's Cinnful flavor adds a bold twist to their traditional apple cider.

Industries Being Reshaped

Alcoholic Beverages
The success of Angry Orchard's seasonal campaigns presents an opportunity for competitors to release their own Halloween-themed alcoholic beverages.
Packaging
The launch of the Fall Haul variety pack offers an opportunity for companies in the packaging industry to explore Halloween-themed designs.
Marketing and Advertising
Angry Orchard's successful marketing campaigns targeting holidays such as Halloween offer opportunities for other alcoholic beverage companies to invest in holiday-themed campaigns.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 49%
Freshness 11%