Awake NY has officially unveiled its Fall/Winter 2021 collection, which former Supreme brand director Angelo Baque has helmed. The new collection consists of a wide variety of eclectic offerings, presenting a notable emphasis on bold patterns and retro-inspired graphics.
According to the brand, the vibrant collection was inspired by artists such as Bad Brains, The Style Council, Jay Electronica, and Main Source. Items included in the capsule range from robust overcoats and fur-lined jackets to embroidered bombers and bright pink sweatpants.
No doubt, the double-breasted wool suit is a standout item here. The suit has a distinctly vintage New York feel, presenting a deep forest green and yellow houndstooth pattern, delivered in a slightly oversized fit.
Image Credit: Awake NY
Key Themes Behind This Trend
- Vibrant Streetwear
- Opportunity to create bold and colorful clothing designs that cater to the streetwear market.
- Eclectic Offerings
- Disruptive innovation opportunity to experiment with unconventional patterns, fabrics, and garment combinations.
- Retro-inspired Graphics
- Opportunity to tap into the nostalgia trend with designs that reference popular culture of past decades.
Where This Applies
- Fashion
- Bold patterns and retro graphics can be incorporated into fashion lines to attract younger, trend-conscious consumers.
- Textile Manufacturing
- Innovative fabrics and garment combinations can be developed to accommodate more unconventional designs.
- Art and Design
- Opportunities for collaboration with fashion brands to design unique and visually impactful pieces inspired by music, art, and other subcultures.
