Fish Scale Spreads

Angela Lindvall Rocks Scaley Styles for Iceberg Campaign

For the Fall 2009 ad campaign for Iceberg, model Angela Lindvall was chosen to rock the strong looks for the company. With fiery red hair and scaley fish styles, the line of advertisements for Iceberg show the fish scale look remains for another season.

The look of Angela Lindvall seems perfect for the Iceberg label given the strong looks need a strong face to show them off (and the intense hair helps). Take a look at the Fall 2009 Iceberg ads above.

Fish-scale Fashion
Opportunity for disruptive innovation in the fashion industry by exploring sustainable fish-scale materials and incorporating them into designs.
Model Branding
Opportunity for disruptive innovation in the modeling industry by embracing unique and unconventional looks, like Angela Lindvall's fiery red hair and scaley styles.
Seasonal Ad Campaigns
Opportunity for disruptive innovation in the advertising industry by creating visually striking and memorable campaigns that incorporate unexpected elements, such as the fish scale look for Iceberg's Fall 2009 ads.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation within the fashion industry by exploring new materials and textures, such as incorporating fish-scale patterns and designs.
Modeling
Opportunity for disruptive innovation within the modeling industry by embracing unconventional looks and unique branding, like Angela Lindvall's fiery red hair and scaley styles.
Advertising
Opportunity for disruptive innovation within the advertising industry by creating visually striking and memorable campaigns that incorporate unexpected elements, like the fish scale look for Iceberg's Fall 2009 ads.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 28%
Freshness 8%

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