Wearing an expertly crafted leather jacket, whether it's a classic bomber design or a chic biker style, is the straightforward way of making a striking statement.
The Chicago-based outerwear brand Angel Jackets has just made styling leather jackets affordable. The company recently launched #LUXURYYOUCANAFFORD campaign for people who cannot buy leather jackets due to their expensive tags.
The collection consists of all trending outerwear, from Brando biker jacket to café racer style, and all in the price range of just $200. The company cut out the middle-man and followed a direct-to-consumer approach.
According to the CEO of Angel Jackets, "there are so many brands out there that sell leather jackets but you don’t have to pay $1000 to get one."
Image Credit: Daniel Maritz
What Makes This Trend Stand Out
- Affordable Luxury Fashion
- This trend disrupts the luxury fashion industry by making high-quality fashion items more accessible to consumers at an affordable price point.
- Direct-to-consumer Model
- This trend disrupts traditional retail methods by removing the middle-man, reducing costs, and making premium products more accessible to consumers through online channels.
- Catering to Cost-conscious Consumers
- This trend highlights the need for brands to create pricing strategies that cater to cost-conscious consumers who are seeking the latest fashion trends without breaking the bank.
Sectors Adopting This
- Fashion Retail
- This industry can benefit from the direct-to-consumer model by providing affordable and high-quality fashion products that appeal to consumers on tight budgets.
- Online Retail
- This industry can benefit from the shift towards the direct-to-consumer model, as more consumers turn to online shopping for convenience, accessibility, and affordability.
- Luxury Goods Retail
- This industry can benefit from exploring pricing strategies that cater to cost-conscious consumers while still delivering premium products and brand experiences.
