All-Terrain Collaborative Footwear Packs

and wander Joins Salomon on a New Footwear Collection

Outdoor label and wander works in collaboration with Salomon on a new pack of footwear designed for the season. The duo spotlight the XT-6 sneaker and the Odyssey silhouette. The joint XT-6 model is designed in a bright yellow colorway detailed with green and marked with silver TPU film on top for a bold look.

It also has a waterproof structure to withstand the varying weather conditions. The shoe is then enclosed by the Quicklace system and has a molded OrthoLite sock lining, the Contragrip soles, and dual-density EVA cushioning at the base. The Odyssey sneaker gets a militaristic green colorway detailed with brown accents and is made from a blend of nubuck and ripstop fabrication.

Image Credit: and wander, Salomon

Collaborative Outdoor Footwear
Opportunity for outdoor brands to collaborate and create new, specialized footwear for the season
Waterproof Sneakers
Opportunity for innovation in footwear to create waterproof sneakers with aesthetic appeal
Quicklace System
Opportunity for innovation in shoe design to incorporate more efficient and customizable lacing systems

Industries Being Reshaped

Outdoor Apparel and Gear
Outdoor brands can explore collaborative footwear and expand offerings for customers
Footwear
Footwear industry can innovate with waterproof designs and customizable lacing systems for enhanced functionality
Fashion and Style
Fashion brands can incorporate functional outdoor elements into their designs with waterproof and durable materials
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 17%
Freshness 13%