Macy's is launching a new private label apparel brand, named And Now This, at a time when the company is reworking its own strategy for merchandise.
The company says the new brand is for fashion-forward consumers and will be offered at accessible price points. The new And Now This brand can be considered part of the company's ready-to-wear men's clothing products. The new private label brand will be available on Macy's website and at certain stores. Launch parties are scheduled to take place in late July at several large cities including New York, Chicago and Fort Lauderdale.
“And Now This features elevated essentials for contemporary shoppers looking to dress around trends and confidently express themselves through fashion,” said Durand Guion, the Vice President of Macy's Fashion Office.
Image Credit: Shutterstock