Kaltura has revealed its new Analytics for Admins platform, which will allow users new capabilities, including user-level reports. The new program will enable businesses to use analytics to better understand viewer behavior and then how to tailor metrics accordingly.
With the Analytics for Admins tool, it would be possible to measure the ROI of a given video, the video could be paired with its watch time and its sales. Organizations will also be able to use the new platform to use data regarding viewing times. This would allow companies to better model trends, as well as use up to date analytics for live viewing events. The company has also started investigating integration with machine learning.
The Kaltura video platform already offers a number of streaming services with big names including, HBO, Phillips, SAP, Standford and more.
Image Credit: Kaltura