The amika Perk Up Plus dry shampoo goes above and beyond to extend the time between wash days thanks to ingredients that work to hydrate the hair and scalp.
Infused with gentle AHA mandelic acid, rambutan seed extract, and arrowroot powder, this dry shampoo leaves hair feeling clean without leaving behind any heavy residue. In a study of 52 participants, 94% saw a difference with Perk Up Plus, allowing them to go longer between washes than competing dry shampoos.
The amika Perk Up Plus dry shampoo formula is clinically proven to absorb and remove oil, protect against buildup and odor, and leave hair feeling refreshed and revitalized. It's suitable for all hair types and is recommended to be used on day 3 to 5 after washing.
What Makes This Trend Stand Out
- Aha-infused Beauty Products
- Incorporating AHA into beauty products opens up opportunities for hydrating and revitalizing skin and hair.
- Extended Time Between Washes
- Creating products that allow for longer periods between washes can disrupt traditional beauty routines and habits.
- Natural and Gentle Ingredients
- There is a growing demand for beauty products with natural and gentle ingredients, creating opportunities for new formulations and product lines.
Sectors Adopting This
- Beauty and Personal Care
- The beauty industry can continue to innovate by incorporating new ingredients and developing products that fit into modern lifestyle needs.
- Consumer Goods & Retail
- Retailers can capitalize on the demand for natural beauty products and convenience by introducing new formulations and marketing strategies.
- Health & Wellness
- The trend towards natural, gentle, and non-invasive products offers opportunities for health and wellness brands to expand their offerings and reach a wider audience.
