Denim by Ambush Was Designed by Japan-based Craftspeople
Ellen Smith — September 15, 2020 — Fashion
References: farfetch & 10magazine
Ambush, the Japanese unisex brand has launched a new line of denim that's set to offer something a little different, blending fabrics, shapes and patterns while playing with silhouettes.
The unique line, which has been dubbed 'Denim by Ambush,' offers a refreshing look at how consumers can wear their clothes, presenting more playful elements that make for a standout look. In order to create this line, the brand's head creative Yoon Ahn tapped various Japan-based craftspeople. The end result is a distressed, innovative and of-the-moment denim line that prioritizes comfort and wearability. The collection features elasticated waistbands, distressed edges, acid washes, all-over fabric re-designs and more.
Denim by Ambush is available online and in select stores.
Image Credit: Ambush
The unique line, which has been dubbed 'Denim by Ambush,' offers a refreshing look at how consumers can wear their clothes, presenting more playful elements that make for a standout look. In order to create this line, the brand's head creative Yoon Ahn tapped various Japan-based craftspeople. The end result is a distressed, innovative and of-the-moment denim line that prioritizes comfort and wearability. The collection features elasticated waistbands, distressed edges, acid washes, all-over fabric re-designs and more.
Denim by Ambush is available online and in select stores.
Image Credit: Ambush
Trend Themes
1. Blended Denim Styles - There is an opportunity for blending fabrics, shapes, and patterns in denim to create unique and standout looks.
2. Playful Silhouettes - Designers can explore playful elements in denim silhouettes to provide a refreshing and innovative style for consumers.
3. Craftsmanship Collaboration - Collaborating with skilled craftspeople can result in distressed and innovative denim designs that prioritize comfort and wearability.
Industry Implications
1. Fashion - The fashion industry can leverage blended denim styles and playful silhouettes to offer unique and innovative denim collections.
2. Retail - Retailers can incorporate Denim by Ambush's craftsmanship collaboration approach to bring innovative and distressed denim products to their customers.
3. E-commerce - E-commerce platforms have an opportunity to showcase and sell Denim by Ambush's unique and standout denim line to a wider audience.
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