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The AMBUSH x Amazon Collaborative Capsule is Unconventional

 - Mar 15, 2018
References: instagram & hypebeast
The AMBUSH x Amazon line is a very unlikely collaboration and has taken the public by surprise. The Tokyo based fashion label works alongside Amazon to create a capsule collection showcased on Instagram. It is comprised of a hoodie and a t-shirt that reads "WORK HARD. HAVE FUN. MAKE HISTORY." The hoodie has AMBUSH's branding on the left side of the chest, and Amazon's branding details accenting the sleeves and bottom of the piece.

Although this may appear as a surprising collaboration, Amazon is actually one of Tokyo Fashion Week's sponsors, and this is AMBUSH's first runway show. YOON from AMBUSh teased the collaborative line earlier in Paris, announcing that there was going to be a major upcoming partnership for the brand.