Sports-Influenced Fall Fashion

The AMBUSH Fall/Winter 2018 Collection Twists Classic Looks

The newest AMBUSH Fall/Winter 2018 collection made its debut at the Amazon Tokyo Fashion Week recently. The Japanese fashion label showcased its new series of seasonal goods inspired by sporty looks. The concept that the label took on was from a forward-thinking approach, blending sport influences with tailored components on classic pieces.

The AMBUSH Fall/Winter collection features a range of windbreakers, nylon pants, anorak jackets, blazers, rain coats, leather jackets, bags, necklaces, belts, floppy hats and pullovers. The capsule has graphic details, as well including the label's branding details, plaids, pinstripes and abstract knit accents. As an additional nod to the sporty motifs throughout the collection, the floppy hat includes baseball cap-style varsity lettering. AMBUSH's seasonal offerings for Fall/Winter 2018 will be available on its website and at select stockists in the upcoming months.

Sport-influenced Fashion
Opportunity for designers to blend sport influences with tailored components on classic pieces, creating unique and modern looks.
Graphic Details
Trend towards incorporating graphic details, branding details, plaids, pinstripes, and abstract knit accents into fashion collections.
Capsule Collections
Growing popularity of curated capsule collections that offer a range of different clothing and accessory items.

Sectors Adopting This

Fashion
Fashion industry can capitalize on the sport-influenced trend and incorporate graphic details into their collections.
Sportswear
Sports brands can blend sport influences with tailored components to create innovative sportswear designs.
Accessories
Opportunity for designers to create coordinating accessories, such as bags, necklaces, belts, and hats, that complement the sport-influenced fashion trend.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 23%
Freshness 8%