Internet-Sharing eCommerce Programs

The Amazon Sidewalk Program Shares Bandwidth Between Homes

The Amazon Sidewalk program is a future-facing initiative from the eCommerce brand that would work to enhance connectivity in neighborhoods by allowing for Internet sharing between households.

The program would work by enabling the brand's own devices like Amazon Alexa speakers, Ring-branded solutions and more to use nearby Internet connectivity to get the equipment online. This would work effectively when setup requires cloud connectivity that might not be available at that moment.

The Amazon Sidewalk program imagines neighborhoods transformed into expansive connectivity hubs where Internet would function more like a mesh than individual hotspots. The program would be capped at 500MB of data usage per month and only require minuscule amounts of bandwidth to function effectively. The program is expected to be rolled out starting June 8 and will allow consumers weary about being involved with the option to opt out.

Internet-sharing Programs
Opportunities for other eCommerce brands to develop similar initiatives to boost neighborhood connectivity and enhance Internet sharing.
Mesh Connectivity Solutions
Potential for development of mesh connectivity solutions for homes and neighborhoods that utilize minimal amounts of bandwidth to enhance online accessibility.
Cloud-based Connectivity
Potential for cloud-based connectivity solutions that allow brand devices to access nearby Internet connectivity to improve online accessibility.

Who This Affects Most

Smart Home Technology Industry
Opportunities for companies in the smart home technology industry to incorporate mesh connectivity solutions that enhance Internet sharing between households.
Telecommunications Industry
Opportunities for telecommunications companies to develop cloud-based connectivity solutions that enable devices to access nearby Internet connectivity and improve online accessibility.
Retail Industry
Opportunities for other retail and eCommerce brands to create Internet-sharing initiatives and programs that boost connectivity in neighborhoods.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 30%
Freshness 10%