Amazon Instant Video has just recently made it to 100,000 titles in its database; the titles are a combination of TV shows and movies. Customers can watch their picks on their Mac, PC, or directly on their TV.
Amazon Instant Video lets customers watch TV shows the day after they have aired. This extensive database of movies and TV shows is certain to be a competitive option for anyone considering renting or making purchases from iTunes.
Implications - The digital revolution has created an unprecedented amount of media options. Consumers want to be able to access their preferred media in one place and whenever they want. Companies operating in the digital ought to consider how they can remove some barrier around the sharing and consuming of media.