Amazon Digital Textbook Rental is poised to removed one of the major cost barriers to higher education: textbooks. The service allows students to rent textbooks for the desired amount of time and pay only for what they need.
The rental service, which undercuts traditional textbooks by up to 80%, is set to take off with price-sensitive students. The service will be available for all major platforms, including iPad, Android and Kindle devices.
Implications - Consumers who have been left financially vulnerable have begun to adopt the notion of shared consumption; by renting or sharing services that they would normally buy outright, consumers can have more disposable income. Companies consider how shared consumption can bolster their relationship with consumers.