Amazon Taps Ginger to Launch Mental Health Options on 'Amazon Care'
Niko Pajkovic — August 13, 2022 — Tech
Amazon Care, the virtual healthcare platform owned by Amazon, has officially partnered with mental health brand Ginger to launch a new range of behavioral health tools and therapy offerings.
Now, Amazon Care users will be able to use the platform to help treat mild to moderate mental health issues, such as mild anxiety and insomnia. However, according to the company, for more serious concerns, the platform will serve to connect patients to outside mental health professionals.
Essentially, the new mental health options on the platform will work to integrate Ginger's 24/7 service, which provides users with access to therapists and coaches at all times of the day. Amazon has stated that the partnership will share health information between Ginger and Amazon Care.
Image Credit: Amazon
Now, Amazon Care users will be able to use the platform to help treat mild to moderate mental health issues, such as mild anxiety and insomnia. However, according to the company, for more serious concerns, the platform will serve to connect patients to outside mental health professionals.
Essentially, the new mental health options on the platform will work to integrate Ginger's 24/7 service, which provides users with access to therapists and coaches at all times of the day. Amazon has stated that the partnership will share health information between Ginger and Amazon Care.
Image Credit: Amazon
Trend Themes
1. Virtual Mental Health Platforms - The growing demand for virtual healthcare platforms is disrupting the traditional mental health industry, creating opportunities for digital platforms to step in.
2. Digital Therapy Offerings - The integration of digital therapy offerings and access to coaches is changing the way mental health patients receive care, presenting opportunities for innovation in remote healthcare tools.
3. Partnerships in Mental Health - Partnerships between traditional healthcare providers and mental health tech companies are becoming more common, creating opportunities for improved mental healthcare services.
Industry Implications
1. Healthcare - The demand for remote healthcare solutions presents an opportunity for the industry to develop virtual mental health platforms and digital therapy offerings, improving the accessibility of mental healthcare services.
2. Mental Health Tech - The integration of mental health tech offerings with traditional healthcare providers is a disruptive innovation opportunity to improve access to mental health resources and expand the reach of digital mental health services.
3. Telemedicine - Telemedicine is becoming a critical tool in the delivery of mental healthcare services, creating opportunities for telemedicine platforms to partner with mental health tech providers to provide mental health services to remote populations.
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