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Alternative Menswear Editorials

TOM* Magazine's Chemical Valley Feature is Graphically Bold

— February 26, 2015 — Fashion
Sam Freedberg, Taylor Gannon and Sam Houston don a wardrobe of alternative menswear in TOM* Magazine's latest editorial exclusive. The Canadian publication is based in Toronto and was created in conjunction with the Toronto Men's Fashion Week event.

Photographers SATY + PRATHA capture 'Chemical Valley' and work alongside the shoot's wardrobe stylist Chad Burton. Chad dresses the editorial's model cast in graphically bold and youthful looks from designers including Benji WZW among other names.

Hair Styling for this alternative menswear editorial is handled by Chanel Croker while the shoot's makeup is courtesy of Kelty Lewis. Referencing street style, urban youth culture and nostalgic undertones, this editorial defies expectation and highlights edgy and artfully constructed pieces. Its fashions are enhanced by Michael Vicjers' sculptures that are carefully arranged by prop stylist Jennifer East.
Trend Themes
1. Alternative Menswear - Disruptive innovation opportunity: Explore sustainable and gender-neutral alternatives in menswear.
2. Graphically Bold - Disruptive innovation opportunity: Develop unique prints and patterns that challenge traditional menswear aesthetics.
3. Youth Culture Fashion - Disruptive innovation opportunity: Embrace streetwear influences and tap into the growing market of youth-oriented menswear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative materials and production techniques in the fashion industry.
2. Photography - Disruptive innovation opportunity: Blur the boundaries between fashion photography and graphic design for visually striking editorials.
3. Art - Disruptive innovation opportunity: Combine fashion and sculpture to create unique art installations and exhibitions.
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