Alphanumeric Summer 2008

 - Apr 26, 2008   Updated: Mar 24 2011
References: highsnobiety
Wear your geekiness loud and proud with the new summer 2008 collection from Alphanumeric.

The centerpiece of the collection is a bold design with a retro Casio watch graphics all over the T-shirt.

Other designs carry on with Alphanumeric's theme of promoting social, educational and environmental awareness. These include the "Please educate all children equally" and "Environmental Pro" T-shirts.

Implications - Society used to consider geeks as "uncool," but bands like Weezer and shows like The Big Bang Theory have transformed social outcasts into the cool cats who consumers are beginning to admire. With geeks having such success in the media, it's no wonder designers are capitalizing on geek-inspired products that show that having a nerdy side isn't a bad thing at all.