The latest Alpha Industries Fall/Winter 2018 collection is the label's third drop of the season and it is comprised of goods that are prepared for the cold weather. The collection is full of jackets that infuse reflective details, camouflage prints, and even some touches of bright colors. There are silhouettes including parkas filled with down and quilted A-1 flight jackets. All of the pieces wear the label's 'ECWCS Layering System' and has seven layers of water-resistant sensibilities incorporated as well.
Additional selections include wool-lined flight jackets and shearling parkas -- all of which boast militaristic design elements to stay true to the label's aesthetics. The entire range is now available for purchase online and at select retail locations.
Why This Trend Is Growing
- Reflective Camouflage Jackets
- Opportunity for disruptive innovation lies in creating sustainable and ethically produced reflective camouflage jackets.
- Bright-colored Cold Weather Apparel
- Disruptive innovation can be explored in developing technologically advanced bright-colored cold weather apparel that provides both style and functionality.
- Layered Water-resistant Sensibilities
- Opportunity for disruptive innovation exists in designing advanced layering systems with enhanced water-resistant properties for all-season wear.
Industries Being Reshaped
- Fashion Apparel
- Fashion professionals can explore disruptive innovation in the development of high-performance reflective camouflage jackets and bright-colored cold weather apparel.
- Outdoor Equipment
- The outdoor equipment industry can find potential for disruptive innovation by creating layered systems with superior water-resistant properties for outdoor enthusiasts.
- Sustainable Fashion
- Disruptive innovation opportunities arise for the sustainable fashion industry in the production of eco-friendly reflective camouflage jackets and bright-colored cold weather apparel.
