'Ambiguous Rules' is a recent series by Porto, Portugal-based fashion photographer Aloisio Brito for the Pedro Pedro Autumn Winter 2012 Collection. It stars model Luana adorned in shaggy outfits courtesy of Nelson Vieira. Luana's hair was tousled in a full-body, draping style by Juliana Lamares. Makup artist Tinoca applied a light but effective touch, beautifully complementing each outfit.
The key feature of these looks is the fur -- or faux-fur -- pieces. From hats to frocks, Nelson Vieira's styling and Pedro Pedro's clothing is both shaggy and chic.
The setting is worth touching on as well. Aloisio Brito captures Luana posing atop a sun-drenched roof in a city or area of city dominated by low-rise buildings, allowing each shot to capture sweeping swaths of light blue sky.
What's Driving This Trend
- Shaggy Fashion
- Opportunity for designers to create innovative shaggy outfits using faux-fur materials.
- Rooftop Photography
- Potential for photographers to explore creative shoots on sun-drenched rooftop locations.
- Ambiguous Style
- Market for fashion that blurs traditional gender norms, allowing for more inclusive and diverse fashion choices.
Who This Affects Most
- Fashion Design
- Innovation in shaggy fashion can disrupt the traditional fashion industry with unique and unconventional designs.
- Photography
- Exploring rooftop photography can offer photographers unique perspectives and create a new niche market.
- Gender-inclusive Fashion
- Disruptive innovation opportunity to challenge conventional fashion norms and cater to a more diverse, inclusive customer base.
