Modernized Jacket Editorials

The Alina Baikova Harper's Bazaar Spain Issue is Contemporary

As much as the royals have brought back the classic, ladylike ensembles that many women have adopted as their own, the Alina Baikova Harper’s Bazaar Spain editorial shows that these looks could still use a modern twist. This particular photo shoot centers around "nine ways to wear the Chanel jacket in the XXI century," which is stated in the Spanish title.

Lensed by Tokyo-born, Cairo-raised fashion photographer Nagi Sakai, the Alina Baikova Harper’s Bazaar Spain editorial is clean and simple. Sakai allows the fashion to shine in the dynamic studio images. The Ukrainian model is styled by Juan Cebrian. He pairs the classic Chanel jackets with electric blue tights, sexy denim skirts and tan bodysuits. The contemporary outfits nevertheless hold onto their classy and classic roots, giving them an edgy elegance.

Modernized Jacket Editorials
Disruptive innovation opportunity: Creating modern twists on classic looks in fashion editorials.
Contemporary Fashion Photography
Disruptive innovation opportunity: Exploring clean and simple photography styles to showcase fashion.
Revamped Classic Outfits
Disruptive innovation opportunity: Experimenting with unconventional pairings to update classic outfits.

Where This Applies

Fashion Editorial
Disruptive innovation opportunity: Incorporating new styles and unconventional pairings in fashion editorials.
Fashion Photography
Disruptive innovation opportunity: Developing innovative techniques and concepts for showcasing fashion.
Fashion Design
Disruptive innovation opportunity: Redefining classic fashion looks through unconventional combinations and modern twists.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 27%
Freshness 8%