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Film-Honoring Retro Sneakers

Reebok's Alien Fighter Bishop Celebrates 40 Years of the Film Alien

— April 23, 2019 — Fashion
Sportswear label Reebok introduces the new Alien Fighter Bishop sneakers to honor Ridley Scott's classic film 'Alien.' It turns 40 years old this May and the label reworks its signature 'Alien Stomper' to commemorate the classic movie. The Alien Stomper was work by Bishop in the movie, the U.S.S. Sulaco executive officer. It boasts a mid-cut structure and goes towards a more contemporary angle, spotlighting the Reebok BB 5600.

The original laces are replaced with velcro straps and it also features an ankle wrap. The color palette nods to retro themes, showcasing hits of dark gray, red, and white. There are also branding details on the tongue made from neoprene, the heel, and the ankle strap. To accompany the sneakers are special tags, a 'Stomping Guide,' and custom dustbags.
Trend Themes
1. Retro-themed Sneakers - Recreating classic footwear with modern design elements and colors can appeal to customers who value nostalgia and fashion-forward styles.
2. Film-inspired Apparel - Creating collections influenced by popular films can capitalize on the nostalgia factor and attract fans and collectors.
3. Custom Branded Tags and Packaging - Adding special details such as custom tags and dustbags can elevate the luxury and perceived value of a product for customers.
Industry Implications
1. Fashion Retail - Retailers can adopt this trend by partnering with movie studios and designers to bring signature collections of retro footwear.
2. Movie Merchandise - Film studios can capitalize on the nostalgia factor by creating fashion and lifestyle merchandise inspired by popular movies.
3. Marketing and Branding - Brands can use limited edition releases and custom packaging to boost the perceived value and marketability of their products.
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