Fruity Cocktail Couture

The Alexis Mabille Spring/Summer Line is Inspired by a Fruity Mixed Drink

This season, the Alexis Mabille Spring/Summer '16 collection is inspired by the Sandia Smash cocktail. This fruit-infused drink is to credit for this line's vibrant color palette and watermelon prints and motifs.

This ultra feminine collection features a girly style fashion fans have come to expect from the French designer. The Alexis Mabille Spring/Summer '16 collection features a color palette that ranges from red and green to crisp white, blue and a shocking pink. A summery watermelon print takes over cool pieces such as jumpsuits, trousers, dresses and blouses while a watermelon motif is used on sweaters and accessories.

Fashion fans are to get to the most ladylike styles out of this collection with ruffles, deep necklines and silky fabrics also being offered.

Fruit-inspired Fashion
Opportunity to create clothing lines inspired by different fruits, incorporating their colors and motifs.
Vibrant Color Palettes
Potential to explore bold and lively color combinations in fashion design.
Girly Style
Market for feminine and delicate fashion styles that embrace ruffles, deep necklines, and silky fabrics.

Sectors Adopting This

Fashion Design
Innovative designers can capitalize on the trend of fruit-infused fashion and create unique clothing lines.
Printed Textiles
Printing industry can cater to the demand for watermelon prints and motifs in clothing and accessories.
Women's Apparel
Opportunity to offer ladylike styles and garments with ruffles, deep necklines, and silky fabrics.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 42%
Freshness 8%

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