Alexandra Verschueren won the highly sought-after HyÃ¨res prize for her collection of classic basics with a pierced twist. Many of her garments are anchored by perforated patterns that add a grungy texture to the more refined shape of the clothing.
After graduating from Antwerp Academy in 2009, Alexandra Verschueren has interned for the likes of Proenza Schouler and Derek Lam. Verschueren's inspiring collection shows that she's definitely as talented as the company she keeps.
Implications - Consumers that appreciate a centred design aesthetic are looking for images and products that will create a lasting impression. Businesses that are looking to stay in the mind of the buyer should consider concentrating on one repeated image, or phrase in order to draw in a loyal clientele.
Alexandra Verschueren Wins Hyeres With Her Texturized Basics
Tiana Reid — May 30, 2010 — Fashion
References: alexandraverschueren & dazeddigital