College Humor's Alex Watt gives the audience a glimpse into the hypothetical lives of cartoon mascots once their careers have ended. I'm sure many remember being young and being overly ecstatic to see the equally cheerful and colorful cartoon characters peddling children's cereal on TV screens.
In a move that may in fact ruin the way you'll ever look at them again, each of the posters made by Alex Watt show the beloved mascots hitting the bottle a little too hard. Just like washed up celebrities, it seems that cartoon representatives can also fall down the same unfortunate path.
Take positive and encouraging Tony the Tiger for example. Ever since he discovered a new-found love for tequila, he thinks everyone is "ggreeeaaat" in same way that everyone suddenly loves every Tom, Dick and Harry who happen to walk into the bar.
What's Driving This Trend
- Alcoholic Mascots
- There is an opportunity to create alternative and adult product lines targeting nostalgia millennials who are fans of cartoon characters.
- Humor Marketing
- Businesses can use humor to generate buzz on social media by incorporating beloved childhood characters in their campaigns.
- Reimagining Brand Icons
- Brands can update their marketing and advertising campaigns by reimagining their traditional mascots in unique and unexpected ways.
Who This Affects Most
- Alcohol
- Alcohol companies can partner with cartoon brands to create adult beverages, capitalizing on the nostalgia of consumers who grew up loving these characters.
- Food and Beverage
- Food and beverage companies can use humor and nostalgia marketing to target younger consumers who may not have been as exposed to traditional advertising.
- Advertising and Marketing
- Advertising and marketing agencies can help brands reimagine their mascots and create new, attention-grabbing campaigns for their products.
