While summer and hot weather is great, it's hard to look at the ALDO Holiday 2011 collection and not wish for the fall season to get here sooner. Once in a blue moon, a shoe collection comes along that makes shoe fanatics weak in the knees and this collection does just that.
With gorgeous model Lily Donaldson paired up alongside Matthew Gray Gubler from 'Criminal Minds,' the campaign is light-hearted and fun. This shouldn't come as a surprise since it's shot by photographer-extraordinaire Terry Richardson.
Like the shoes themselves, the ad campaign for the ALDO Holiday 2011 collection is full of glitter, stars, polka dots and overall glitz and glamor. Also featured alongside Donaldson and Gubler in the campaign are a couple of adorable rabbits.
It's official -- the countdown to the October launch of the ALDO Holiday 2011 collection has begun.
What Makes This Trend Stand Out
- Festive Footwear Trends
- The ALDO Holiday 2011 collection highlights trends in glitter, stars, polka dots that could inspire similar festive-driven footwear designs in the future.
- Celebrity-inspired Campaigns
- The collaboration of ALDO Holiday 2011 collection with popular celebrities like Lily Donaldson and Matthew Gray Gubler presents an opportunity for companies to leverage social media influencers and celebrities to promote their brand campaigns.
- Animal-inspired Designer Shoes
- The use of rabbits as accessories in the ALDO Holiday 2011 collection ad campaign highlights a trend of companies incorporating animals as part of their footwear designs and branding.
Sectors Adopting This
- Fashion and Apparel
- The ALDO Holiday 2011 collection showcases an opportunity for fashion and apparel brands to create festive footwear collections with vibrant designs that capture the consumer's imagination.
- Advertising and Marketing
- The ALDO Holiday 2011 collection campaign highlights the potential of incorporating celebrities and live animals, such as rabbits, in advertising, to create a fun, playful appeal.
- Social Media Influencers
- The ALDO Holiday 2011 collection ad campaign shows how utilizing social media influencers such as Lily Donaldson and Matthew Gray Gubler can be an effective strategy to increase brand awareness and drive sales.
