Casual-Chic Couture

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vibrant Alana Zimmer Harper's Bazaar Australia March 2011 Editorial

— February 27, 2011 — Fashion
The Alana Zimmer Harper's Bazaar Australia March 2011 editorial does not shy away from bright colors. Stylist Tina Chai mixes and matches the palette in a bold way, playing to this season's popular colorblocked fashions. Makeup artist Maud Laceppe continues on the vibrant streak, with mint-green nails and striking red lips.

Shot by photographer Benny Horn, the Alana Zimmer Harper's Bazaar Australia March 2011 editorial gives casual style a vibrant update.

Implications - Sometimes editorials can be a little outlandish and feature outfits that are not plausible for everyday wear. When businesses feature items that can be worn by everyone on a daily basis, they are showing items that are more likely to get picked up by shoppers.

Trend Themes

  1. Colorblocked Fashions — Opportunity for businesses to create and market bold, colorblocked clothing items.
  2. Vibrant Casual Style — Opportunity for businesses to offer vibrant and fashionable everyday wear.
  3. Mix-and-match Palette — Opportunity for businesses to create customizable clothing and accessory options for consumers.

Industry Implications

  1. Fashion — Disruptive innovation opportunity: Developing clothing lines that feature colorblocked designs.
  2. Retail — Disruptive innovation opportunity: Curating and showcasing vibrant casual wear collections in-store and online.
  3. Cosmetics — Disruptive innovation opportunity: Launching makeup products and nail polishes in bold and vibrant color palettes.
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