Ajax and Adidas work in collaboration once again and this time around, the duo celebrate the great Bob Marley. The design celebrates the artist's song, 'Three Little Birds' which has become a notable anthem for the football club and its fans alike.
The match version of the kit features a black back section with three small birds in reference to the song in the colors yellow, red, and green. It can be seen on the collar, and Ajax explains stating, “[UEFA] sees it as a different expression than the club logo, logo clothing sponsor or sleeve sponsor. Other expressions are not allowed.” However, the collar zone must be free of any marks of manufacturer or sponsor advertising.
Image Credit: Ajax
What Makes This Trend Stand Out
- Singer-honoring Football Kits
- Collaborations between sports teams and music icons to create unique apparel designs.
- Celebrity Anthems in Sports
- Sports teams adapting popular music songs as their anthems to create a unique fan culture.
- Minimalist Football Kit Design
- Football kits featuring minimalist designs with small accents that reflect the team's identity.
Sectors Adopting This
- Sports Apparel
- Marketing and selling sports apparel designed in collaboration with music icons.
- Sports Marketing
- Creating unique fan culture around sports teams through creative marketing strategies that include popular music.
- Fashion Design
- Using minimalist design principles to create apparel that reflects a team's brand identity.
