Nike introduces a new iteration of the Air Rift sneaker model, which made its original debut back in 1996 that marked Nike's first silhouette that encouraged natural motion. This time around, the shoes come in a sleek colorway of Triple Black for a dark tonal look.
It was originally designed with inspiration from Kenyan distance runners who often trained barefoot. It has an entirely black upper that travels down to the straps and the rubber outsole unit. Branding can be seen in the form of the Swoosh on the toe and the insoles. The rest of the shoe has a minimal look to channel the true nostalgic element of the design -- it is set to launch in the coming weeks.
Image Credit: Nike
Why This Trend Is Growing
- Split-toe Running Shoes
- Opportunity for athletic footwear companies to innovate and design shoes that provide better natural motion for runners.
- Triple Black Colorway
- Opportunity for fashion and apparel brands to capitalize on the popular trend of all-black clothing and accessories.
- Minimal Design
- Opportunity for companies to create products with nostalgia-inspired minimal designs that appeal to consumers.
Industries Being Reshaped
- Athletic Footwear
- Athletic footwear brands can capitalize on the trend of split-toe designs to provide runners with shoes that encourage natural motion.
- Fashion and Apparel
- Fashion and apparel brands can capitalize on the popular trend of all-black clothing and accessories with triple black colorways like Nike's Air Rift Sneakers.
- Product Design
- Product design companies can develop nostalgia-inspired minimal design products across industries to meet consumer demand.
