Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hakutan Coal Purifier Pretties Air Cleaning

 - Nov 9, 2009   Updated: Aug 4 2011
References: dwr &
Air purifiers serve a great purpose but certainly aren't known for their beauty. The Hakutan air purifier is changing that with their coal purifier.

The coal purifier by Hakutan is a Korean oak base with a charcoal purifier. The result is not only a useful air purifier but a pretty natural-looking room decoration. Combining art and clean air, you've gotta love that.

Check out the wood and charcoal air purifier by Hakutan above.

Implications - Taking an everyday item that is not typically associated with beauty or aesthetics and making it visually appealing is a great way to combine appearance and functionality. By turning basic items into pieces of art, companies can double their exposure and attract customers who are looking for functional items as well as those in search of unique artwork.