Nike introduces a new iteration of the Air Max Pulse sneaker model to its ongoing Have a Nike Day collection. The capsule made its first appearance during March of 2019 along with the annual Air Max Month celebration. The capsule is made up of signature silhouettes such as the Air Force 1 and the Air Max 97.
The latest version is detailed with the custom smiley face motif from the pack's design language that is seen on the right insole and tongue. The upper is made from mesh materials for a breathable feel and then detailed with Metallic Silver tones in synthetic leather by the mudguard. As another pop of contrast, Vibrant Green and orange make up the colorful laces. It all sits on top of a black-speckled heel counter with a blue semi-clear Air Max unit.
Image Credit: Nike, <a rel='nofollow' href='https://hypebeast.com/uk/2023/7/nike-air-max-pulse-have-a-nike-day'>hypebeast</a>, <a rel='nofollow' href='https://www.nike.com/gb/'>nike</a>
What Makes This Trend Stand Out
- Sustainable Sneaker Materials
- Disruptive innovation opportunity: Develop new eco-friendly materials to replace synthetic leather in lifestyle sneakers.
- Customizable Sneaker Design
- Disruptive innovation opportunity: Create a platform that allows consumers to easily personalize and customize sneaker designs.
- Mixed-material Sneaker Construction
- Disruptive innovation opportunity: Explore innovative ways to combine different materials in sneaker construction for enhanced comfort and performance.
Sectors Adopting This
- Footwear Manufacturing
- Disruptive innovation opportunity: Integrate sustainable materials and customization options into the manufacturing process.
- Fashion Retail
- Disruptive innovation opportunity: Offer personalized online platforms where consumers can design and order custom sneakers.
- Textile and Material Production
- Disruptive innovation opportunity: Develop advanced materials that provide the same feel and durability as synthetic leather while being sustainable.
