Sportswear giant Nike has unveiled the newest version of its ACG Air Mada sneaker, which arrives dressed in a 'Light Stone/Mineral State' colorway. The new sneaker colorway sees the brand continuing its recent push toward retro-inspired hiking designs.
Like the original, the Air Mada in Light Stone/Mineral State is constructed from an extra-tough leather and neoprene material, both of which work together to deliver a pair of all-terrain shoes capable of tackling the toughest trails. Other notable elements of the shoe include pull tabs that can also be used as backpack clips and rubber toe caps for added durability and weatherproofing.
For those interested, the Nike Air Mada in Light Stone/Mineral State is now available to purchase online at Nike's website.
Image Credit: Nike
Key Themes Behind This Trend
- Retro-inspired Sneakers
- Brands are leveraging nostalgia by reintroducing vintage-esque designs with modern technology for enhanced performance.
- Outdoor-ready Streetwear
- Fashion designers are creating streetwear with features suitable for outdoor adventures, opening opportunities for collaborations.
- Versatile Sneaker Functionality
- Multi-purpose features like backpack clips within sneaker designs offer consumers all-in-one functionality and convenience.
Where This Applies
- Fashion and Apparel
- Activewear brands are targeting customers looking for both practicality and style.
- Footwear
- Footwear companies can expand into the burgeoning market of outdoor-ready sneakers, differentiating themselves via unique design elements and functionalities.
- Outdoor Equipment
- Incorporating outdoor adventure elements into apparel and accessories to appeal consumers in search for style and practicality.
