To honor its 40th anniversary, Nike expanded its portfolio of Air Force 1 models with the addition of the Nike Air Force 1 Mid Berlin. In recent years, Nike has recognized various cities worldwide, including London. Now the spotlight is on Berlin.
The shoe pays tribute to Germany's gothic capital featuring murky cave stone, tumbled leather, and off-noir suede. Interestingly, the city's area code '030' is engraved in teal on the side of the shoe. The trademark Nike Swoosh appears alongside the midfoot, making its way up to the shoe's heel.
The shoe is set to release on April 28 at select NSW retailers online and in stores. This edition will come in men's sizing but the design proves to be unisex.
Image Credit: Jordan Brand
Why This Trend Is Growing
- City-inspired Fashion
- Fashion brands can capitalize on this trend by creating clothes and accessories that pay homage to different cities around the world, like Nike did with the Berlin-inspired Air Force 1.
- Customizable Footwear
- Brands can create customizable footwear to appeal to consumers who want their shoes to reflect their individual style and interests, like engraving a city's area code on the side of the shoe as Nike did with the Berlin Air Force 1.
- Limited Edition Releases
- By creating limited edition releases like the Berlin Air Force 1, brands can generate excitement and demand from consumers who want exclusive and unique products.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the city-inspired fashion trend by creating clothes and accessories that pay homage to different cities around the world.
- Footwear
- Customizable footwear presents a disruptive innovation opportunity for the footwear industry to appeal to consumers who want shoes that reflect their individual style and interests.
- Retail
- Limited edition releases present a disruptive innovation opportunity for the retail industry to generate excitement and demand from consumers who want exclusive and unique products.
